USC Marshall
School of Business

M.S. in Marketing (Dean's List)

Business Analytics

Marketing Strategy

Marketing Management

Internet Marketing

Business of Entertainment Courses

Over 5 years of
Working Experience

Marketing Coordinator & Paid Search Specialist

• Developed and optimized paid search campaigns for Google Ads, Youtube, Instagram, and Facebook.

• Worked alongside CEO to coordinate creative marketing campaigns for multiple clients.

• Wrote and designed all social and video marketing assets for all paid search campaigns. Worked alongside CMO to develop new loyalty program

• Advisor to Social Media department working with SEO and SEM

• Developed grand opening event strategy for a flagship store in LA.

Data Analyst (Grad School Intern)

• Managed multiple projects with dynamic priorities in cooperation with analysts and coordinators.

• Extracted, cleaned, transformed, and entered large volumes of accounting data in Excel.

• Conducted ad hoc projects as requested by the Director of Product Implementation

Executive Assistant

• Managed all schedules, departmental budgets, and daily cross-department communications for CIO and Auditor General for one of the largest banks in Taiwan

• Led a team of 35 members to coordinate company’s 50th anniversary celebration event, organized event agenda and logistics; rewarded for most collaborative department

• Directed a team of 50 members to support 2013 and 2014 year-end celebration events; earned superior review grade of ‘A’ every year

• Developed and implemented annual department training sessions, analyzed performance data to increase employee effectiveness

Public Relations Associate

• Managed client relationship with Taipei Fine Art Museum through weekly meetings with museum leadership

• Developed marketing strategy with digital tactics that increased branded sponsorships by 45% within five months and up to $100,000 USD

• Managed organizational strategy for promoting artistic and cultural marketing in Taipei

• Executed 40+ events including press conferences and brand opening parties; completed local TV station interviews on four separate occasions

Skills & Languages